FW19: Fashion and adventure with the new Anekke collection

Anekke presents the FW19 campaign of her new collections: Couture and Egypt. The ideas that inspired them have been captured in the design of her new lines, which preserve the essence of the brand through their prints and patterns, details and the story told by each product.

Anekke Couture:

A tribute to Parisian fashion

The model Lucía Rivera took part in the campaign of the Anekke Couture collection as its image. The Spanish model admits that she can really identify herself with the products of the brand, given their adventurous spirit and because they look exquisite right down to the tiniest detail. The photographs were taken by the prestigious fashion photographer Mario Sierra, under the guidance of the creative director Aroa Puente, from Gallery Room, together with the Anekke Marketing and Design team. The photographs are set in the Parisian cafés and they have that characteristic air of French haute couture. The person in charge of the hairstyling was the hairdresser Eva Barrallo and the makeup artist was Pablo Robledo, who managed to get a chic French look for Lucía.

The objective of the brand’s marketing director, Victoria Millán was to transmit this image inspired by the Paris fashion, which has influenced the history of clothing for women all over the world, by creating a distinct elegant discourse.

Couture is a collection that pays tribute to the French haute couture, which was born at the beginning of the 20th century in Paris thanks to dressmakers and designers. By designing clothes and fashion accessories, they created a new means of communication and expression for women: freer, more elegant and more rebellious.

The collection is characterized by the materials printed in different colours, materials such as velvets, padding and patchwork, link chains, brooches with passementarie or kerchiefs with decorative prints. The collection also has two capsule bags: the first, Le Boutique, which has been inspired by the window displays of the Parisian boutiques; and the second, La Vie Chic, inspired by a lifestyle in which fashion is fundamental.

Credits:

  • Model: Lucía Rivera
  • Photographer: Mario Sierra
  • Creative Director: Aroa Puente (Gallery Room)
  • Hair stylist: Eva Barrallo
  • MUA: Pablo Robledo
  • Brand: Anekke

Anekke Egypt:
Travelling spirit

The Anekke Egypt collection has a distinct travelling spirit to it, because it is inspired by Anekke’s trip to Cairo. The mystery, the history and the beauty of its iconography is conveyed through the design of the new prints and models of bags and accessories, with references to the stories about pyramids and pharaohs.

The Spanish model Lucía Rivera who took part in this campaign as well, says that she can truly relate to this travelling adventurous spirit of the brand. The photographs were taken by Mario Sierra; together with the creative director Aroa Puente from Gallery Room. The photo shoot took place in the photographer’s studio, where they recreated scenes inspired by Egypt.

Earth tones, embroidery and embossing with Egyptian motifs and decoration with gold touches predominate this collection. There are details in every printed design, in the lining or in the key rings and badges, which result in products that have their own unique character.

The brand has certain values that it upholds such as using Eco & Animal Friendly raw materials, which contribute to the development of a sustainable product.

Credits:

  • Model: Lucía Rivera
  • Photographer: Mario Sierra
  • Creative Director: Aroa Puente (Gallery Room)
  • Hair stylist: Eva Barrallo
  • MUA: Pablo Robledo
  • Brand: Anekke