Anekke Jane:
romanticism and literature
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=»stretch_row_content»][vc_column width=»1/12″ offset=»vc_hidden-xs»][/vc_column][vc_column width=»4/12″][vc_column_text font_family=»Montserrat» font_size=»13″]The Jane collection is all thanks to an exceptional team made up of the fashion photographer Mario Sierra, Aroa Puente, from Gallery Room, as Creative Direction, together with the Anekke Marketing and Design team, the Hair Stylist Eva Barrallo and the Make-up Artist Pablo Robledo. The locations they chose were used to put the character of the collection into context and through the talent of Marina S. and Jessica V; they were able to convey this romantic, dreamy, sensual style.
The objective of the brand’s Marketing Director, Victoria Millán, was to bring to life this sweet, enigmatic and elegant character of the Jane line and create a special emblematic place that would reveal the Anekke spirit.
Jane is a collection that pays tribute to the work of female writers, who helped to promote women in this profession with their literary work. Many of them contributed to highlighting the work of other women, including iconic writers such as Jane Austen, Virginia Woolf, Marguerite Duras and Emily Dickinson…
The Jane collection is distinguished for its romantic and feminine style, with prints and designs that are full of details. A palette of pastel colours is combined with floral motifs and numerous decorative details inspired by literature, which make each bag and accessory a unique and special piece.
Credits:
- Brand: Anekke – Mercedes Brotons, Product Director; Victoria Millán, Marketing Director and Amparo Manrique, Video Graphic Designer.
- Photography: Mario Sierra
- Creative Direction: Aroa Puente (Gallery Room)
- Hair Stylist: Eva Barrallo
- MUA: Pablo Robledo
- Models: Marina S. and Jessica V.
Anekke India:
vitality and dynamism
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=»stretch_row_content»][vc_column width=»1/12″ offset=»vc_hidden-xs»][/vc_column][vc_column width=»4/12″][vc_column_text font_family=»Montserrat» font_size=»13″ text_align=»left»]The India collection is inspired by Anekke’s trip to this country and it is brimming with colour and vitality. This is captured in the design of the collection, which conveys the magnificence of India through the printed patterns, the vibrant colours and the motifs inspired by the culture of the country.
We used the lens of Mario Sierra once again for the campaign, along with the creative direction of Aroa Puente from Gallery Room, the hair styling of Eva Barrallo and the make-up of Eva Escolano. Thanks to their skills the models Paula C. and Carla C. could bring to life the independent and urban spirit that represents this collection, which is ideal for inquisitive women who are always on the move, who love travelling and always want to be in with the latest fashion trends.
For India they chose places outdoors full of colour, nature and textures, which is the perfect context to bring to mind the dynamism and charisma of this country. Indeed it is something essential to capture the essence of this Anekke collection, just as Mercedes Brotons, the Brand Product Director, wanted to convey it.
Each bag is meticulously made right down to the smallest detail, so that all the models become tiny treasures for their owners. Fittings, materials, printed designs, key rings… the objective of every element of the design is to make each bag and accessory absolutely unique.
Moreover, the brand promotes certain values when it produces its collections, Eco & Animal friendly materials are used for example to contribute to the development of a sustainable product.
Credits:
- Brand: Anekke – Mercedes Brotons, Product Director; Victoria Millán, Marketing Director and Amparo Manrique, Video Graphic Designer.
- Photography: Mario Sierra
- Creative Direction: Aroa Puente (Gallery Room)
- Hair styling: Eva Barrallo
- MUA: Eva Escolano
- Models: Paula C. and Carla C.