Anekke presents the new campaign for her FW20 collection: Universe. Through her designs, materials and prints, she sets off on a journey into the immense vastness of space, full of stars and constellations that bring unique pieces to life.
Anekke enjoys the support of the Spanish model Lucía Rivera once again as the leading lady, who continues her work as the brand’s ambassadress after the success of the previous campaigns. The photographs for this campaign have been taken by the famous fashion photographer Mario Sierra, under the guidance of the creative director Aroa Puente (Gallery Room) together with the Anekke marketing and design team.
“We wanted to work on a unique and special campaign concept. We had a lot of options with the Universe theme, so we opted for a campaign full of fantasy and magic” explained Victoria Millán, the Anekke Marketing Director.
The production was inspired by the Universe, the stars are the leitmotiv. In one part of the collection, images of the cosmos and prints of the products were projected on the model, which created a really magical atmosphere. Another idea that was put into practice was the use of glitter and fantasy on her skin, which produced a spectacular photographic composition that looked like the firmament.
Anekke Universe, inspired by a journey into the depths of space and the beauty of the universe, enables everyone who loves her bags and accessories, to travel to a place where the light never goes out. A bridge inside each person, full of magic and elements that make it a unique collection.
The printed designs of the collection have therefore been inspired by the beauty of the planets, the texture of the clouds and the light trails that decorate the sky. An infinite variety of materials have been used, embroidery in shiny thread is just one of the highlights and they make each piece remarkably special.
Model: Lucía Rivera
Photographer: Mario Sierra
Product Director: Mercedes Brotons
Marketing Director: Victoria Millán
Creative Director: Aroa Puente (Gallery Room)
Fashion design: Jose Herrera
Make-up: José Belmonte
Hairstyling: Cinthya de León
Video: The Royal Family Films